Our purpose is to unveil the hidden gems of South LA, showcasing its diverse neighborhoods, vibrant arts scene, and innovative local businesses.
We believe in responsible tourism that empowers the community and leaves a lasting positive impact.
Welcome Traveler,
SouthLA Bureau of Tourism and Trade
Mission
The SouthLA Bureau of Tourism and Trade is dedicated to fostering sustainable economic growth and vibrant cultural exchange by promoting South Los Angeles as a premier destination tourism.
We work to create lasting economic opportunities that directly benefit our local businesses and residents while preserving and celebrating our community's rich heritage and authentic character.
Vision
To establish South Los Angeles as a model for community-centered economic development where tourism and trade serve as catalysts for lasting positive change, creating pathways to prosperity for all who call South LA home.
